RCS Worldwide Strengthens Leadership Team with Two Strategic Executive Appointments
Tammy Halcomb named Senior Vice President of Products; Merideth Kelly joins as Senior Vice President of Global Client
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RCS Worldwide, the world’s largest broadcast software company, today announced the appointment of two senior executives who will play pivotal roles in shaping the company’s product innovation and client experience strategies. Tammy Halcomb has been named Senior Vice President of Products, reporting to Chip Jellison, Chief Technology Officer. Merideth Kelly joins RCS Worldwide as Senior Vice President of Global Client Experience and Transformation, reporting to Susan Larkin, Chief Executive Officer and President.
Tammy Halcomb brings more than 25 years of leadership experience in broadcast technology, enterprise software, advertising automation, and AI-driven product innovation to her role as Senior Vice President of Products at RCS Worldwide. Known for her ability to translate complex customer needs into powerful, market-leading solutions, Tammy has a proven track record of building and scaling product organizations that drive meaningful business impact.
Prior to joining RCS Worldwide, Tammy served as Vice President of Product Development at Gemini XIII, where she led cross-functional teams in delivering enterprise solutions for the media and audio industry. Her earlier career includes senior product leadership roles at WideOrbit and Marketron, where she was instrumental in advancing advertising technology platforms that serve broadcasters and media companies globally.
Tammy’s expertise spans the full product lifecycle — from market research and strategic roadmap development to engineering collaboration and go-to-market execution. Her deep domain knowledge of broadcast workflows, combined with her passion for emerging technologies, positions her to lead RCS Worldwide’s product organization into its next chapter of innovation.
In her new role, Tammy will lead RCS Worldwide’s global product organization, setting the vision and strategy for the company’s portfolio of broadcast technology solutions. She will drive the development of next-generation tools that help media companies automate, optimize, and grow bringing together development, design, and customer insight to deliver products that define what’s possible in the industry.
“Tammy is a collaborative leader who brings out the best in the teams around her. Her ability to listen to customers, align development and product, and deliver solutions that truly move the needle is exactly what we need as we continue to innovate. I’m excited to work alongside her as we build the next generation of products together.”— Chip Jellison, CTO, RCS Worldwide
Merideth Kelly is a customer experience and revenue leader with more than two decades at the intersection of media and technology. She began her career in radio, broadcast, and cable newsrooms including writing and producing the Emmy-nominated series Seahawks All Access where she developed the speed, judgment, and audience focus that define her leadership today.
In technology, Merideth has worked across the full customer lifecycle in implementation, project management, development and revenue operations, and professional services. At WideOrbit, she rose from onboarding specialist to Vice President of Strategic Solutions. Across every role, Merideth has built and scaled teams that support the full customer journey and align sales, product, and service around client needs.
In her new role, Merideth will lead RCS Worldwide’s global client experience function, driving transformation initiatives that deepen client relationships, improve service delivery, and align the company’s capabilities with the evolving needs of media worldwide.
“Merideth’s appointment reflects our commitment to putting clients at the center of everything we do and to building the future alongside them. She brings a rare combination of operational depth and strategic vision, and I’m confident she will transform the way our clients experience RCS Worldwide. This is about more than service delivery it’s about partnership, transformation, and building lasting value together.
“Tammy and Merideth represent exactly the kind of bold, experienced leadership that will carry RCS Worldwide forward. Tammy will push our product vision further and faster, ensuring we continue to deliver technology that empowers users around the world. Merideth will fundamentally reimagine how we show up for our clients making every interaction smarter, more seamless, and more meaningful. Together, they strengthen every dimension of what we do: what we build, and how we serve the people who rely on it. Our industry is evolving rapidly, and RCS Worldwide is committed to leading that change.”— Susan Larkin, CEO & President, RCS Worldwide
About RCS Worldwide
One Company. Four Industry Defining Brands.
RCS, Media Monitors, Mediabase, and Florical Systems. Four brands, one purpose. From the content that reaches audiences to the data behind it, from the charts that matter to the tools helping it grow, we built the technology media companies count on. And we’re building what comes next.
For more information, visit rcsworks.com.
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