ProLegal Growth to Rebuild Aghabegian Law Group’s Brand From the Name Up

A decade-long relationship comes full circle as ProLegal Growth creates a new name, identity and website for Glendale’s Aghabegian Law Group.

GLENDALE, CA, UNITED STATES, November 11, 2026 /EINPresswire.com/ — ProLegal today announced that Aghabegian Law Group, APC, a Glendale personal injury firm led by trial lawyer Alan Aghabegian, has chosen ProLegal Growth to lead a complete rebrand. The engagement starts with a new name for the firm and extends through brand strategy, visual identity and website design and development. Once the new brand launches, ProLegal Growth will run the firm’s marketing, including social media, content and digital advertising, to bring in the right cases month after month.

For ProLegal, the engagement is personal. Patrick Babaian, Founder and CEO of ProLegal, first worked with Alan Aghabegian and Robert “Bobby” Hovsepian, the firm’s Office Director, more than a decade ago, and ProLegal has worked alongside the firm for years since. The two offices sit one block apart on Brand Boulevard.

“I have known Alan and Bobby for a long time, and this is the project I have wanted to do for them for years,” said Babaian. “Alan is one of the best trial lawyers I know, and the brand has never caught up to him. Our job is to close that gap. When someone finds this firm online, they should feel the same thing a jury feels when Alan stands up.”

Alan Aghabegian was admitted to the State Bar of California in 1995 and earned his law degree from Pepperdine. He began his career on the insurance defense side before opening his own practice. Bobby Hovsepian started out selling insurance. Together they have spent more than 25 years building a boutique personal injury firm that clients find mostly through word of mouth.

“Bobby and Alan have a dynamic you cannot fake,” Babaian said. “Alan is the one you want in the courtroom. Bobby is the one who makes sure every client feels looked after from the first call. They have spent decades across the table from insurance companies. They are tough, and they are good people. The brand has to carry both.”

“We have built this firm one client at a time, and most of them came to us because someone they trusted sent them,” said Aghabegian. “Pat has known us long enough to understand what this firm really is. We want the brand to say it as clearly as we try to say it in court.”

The new name marks a deliberate step. The firm is moving from a name-based identity to a brand built to stand on its own, while Alan Aghabegian and Bobby Hovsepian remain the faces of the firm.

“We are very excited to build our brand and our marketing, and we would not want to take this journey with anyone else,” said Hovsepian. “Pat has our trust and our respect, and we know he can deliver.”

ProLegal Growth completed discovery with the firm in October 2026 and is now in the research phase, which covers client personas, competitor analysis, messaging and visual direction. Naming and identity work follow, then the website launch, and from there ProLegal Growth moves straight into marketing the new brand. Babaian is overseeing the engagement personally. ProLegal plans to announce the firm’s new name when the brand launches.

“A great brand only matters if the right people see it,” Babaian said. “Once we build it, we put it to work. The same team that designs the brand runs the marketing behind it, so the message never gets lost between the logo and the phone call.”

“Every brand we build starts with the name, and very few names are strong enough to carry a firm for the next 25 years,” Babaian said. “Alan and Bobby spent decades building a reputation under this one. Trusting us to carry it forward under a new name is a big decision, and we do not take it lightly.”
Aghabegian Law Group serves injured people across Southern California, mainly Los Angeles and the San Fernando Valley, in English, Armenian, Spanish and Russian. More about the firm is at https://www.aaesqlaw.com.

Law firms can learn more about ProLegal Growth at https://www.prolegal.com/growth.

About ProLegal
ProLegal is a technology company headquartered in Glendale, California, that helps law firms grow and supports their clients. Law firms use ProLegal Growth, ProLegal Talent and ProLegal Rides, all accessed through ProLegal Suite. Plaintiffs use ProLegal Funding, which provides non-recourse advances, and ProLegal Rides. ProLegal ranked No. 585 on the 2026 Inc. 5000 with 596% growth and has built more than 5,000 law firm relationships across 2 countries since 2018.

About Aghabegian Law Group
Aghabegian Law Group, APC is a personal injury law firm in Glendale, California, led by trial lawyer Alan Aghabegian. The firm serves clients across Southern California, mainly Los Angeles and the San Fernando Valley, in English, Armenian, Spanish and Russian.

Patrick Babaian
ProLegal, LLC
+1 800-224-6555
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