Oliveda International, Inc. (OLVI) Announces Christina Perri Performance at Olive Tree People Inc. Celebration of Revolutionary New Beauty Ecosystem at Venice Beach Festival
Thousands of guests joined the celebration featuring the multi-platinum singer-songwriter, Wolfgang Puck’s paella,
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SANTA MONICA, CA, Oct. 19, 2026 (GLOBE NEWSWIRE) — Oliveda International, Inc. (OTCID: OLVI) subsidiary Olive Tree People celebrated the unveiling of the Olive Ecosystem with a Venice Beach festival that brought together live music, food, performance art, and experiences connecting guests with the company’s olive-tree heritage.
Christina Perri – the multi-platinum singer-songwriter behind the Diamond-certified global hit “A Thousand Years” – performed during the celebration. A BMI Pop Award recipient and 2025 She Rocks Awards honoree, she brought an internationally recognized voice to the festival.
At the center of the gathering was the introduction of seven products that Olive Tree People presented as revolutionary and globally unique in their integration within an ecosystem connected to living Demeter olive trees.
Biological light. Organic sound. Nature-driven microcurrent.
Two donkeys, olive branches and an extraordinary arrival
The celebration began with an unforgettable scene: founder Thomas Lommel arrived from the beach accompanied by two donkeys laden with olive branches.
The branches were delivered to Cleopatra, Minerva, and Athena, portrayed by performance artists at the festival. Together, they prepared an elixir from the olive leaves, turning the company’s olive-tree story into a live theatrical experience.
The scene brought the central idea of Olive Tree People into view: the living olive tree as the starting point for beauty, inspiration and connection.
Meditation by the ocean to the sounds of living trees
Guests gathered on the beach for meditation beside the Pacific, accompanied by evolving sounds generated from measurements of the company’s living olive trees.
The sessions introduced one of the Olive Ecosystem’s central concepts: translating measured patterns from living nature into experiences people can incorporate into their daily rituals.
Alongside product discovery, performance art and music, the meditation sessions made reconnection to nature part of the festival itself.
Christina Perri and Wolfgang Puck joined the celebration
Christina Perri’s live performance provided a musical highlight. Known for “A Thousand Years,” “Jar of Hearts” and “Human,” she joined a festival built around shared experiences and personal connection.
Wolfgang Puck’s paella formed part of the culinary experience prepared for thousands of guests, alongside the wider festival program.
From meditation on the sand to live music and food shared together, Venice Beach became the setting for Olive Tree People’s next chapter.
Seven products introduced a new beauty category
At the festival, Olive Tree People unveiled its vision for the Olive Ecosystem, bringing together waterless skincare, wearable technology, biometric skin scanning and compatible connected devices through the Olive App.
At the heart of the platform is each customer’s personal connection to a living olive tree in the company’s own Demeter-certified olive groves.
The Olive Ring is designed to combine sleep, activity and physiological-trend tracking with access to the wider ecosystem. The biometric skin scanner combines selected skin observations with available biometric information and regional environmental data to inform skincare recommendations.
Connected light, sound, and microcurrent experiences translate measured tree patterns into changing electronic outputs within defined operating and safety limits.
“Biological light,” “organic sound” and “nature-driven microcurrent” identify the living origin of the patterns shaping these experiences.
Through the Olive App, relevant information from one part of the ecosystem can inform another, supporting more coordinated and personalized routines.
The wider ecosystem vision also includes Olive Fountain treatments, Olive Signature practices, Olive Water, Mini Olive and tree-connected sound experiences – bringing the company’s connection-to-nature philosophy into beauty rituals and living spaces.
A festival built around a living connection
The Venice Beach gathering gave guests a shared setting in which to discover the ecosystem: meeting the community, exploring the products, meditating by the ocean, and celebrating through food and music.
It brought together the personal story behind Olive Tree People and the company’s ambition to establish a new category of connected beauty.
Two donkeys carrying olive branches. Cleopatra, Minerva, and Athena preparing an elixir. Meditation beside the Pacific. Wolfgang Puck’s paella. Christina Perri live.
A celebration for thousands—and the beginning of a new chapter for the Olive Ecosystem.
About Olive Tree People
Olive Tree People is a pioneer and leading force in waterless beauty. Instead of using the conventional water phase found in most skincare products, the company replaces water with its proprietary olive leaf cell elixir and combines it with powerful olive-tree ingredients, including Hydroxytyrosol.
Founded by olive tree farmer Thomas Lommel, Olive Tree People develops skincare, beauty and holistic experiences based on more than 20 years of work with mountain olive trees and the principles of Olive Tree Therapy.
About Oliveda International, Inc.
Oliveda International, Inc. and its subsidiary, Olive Tree People Inc., as well as the European companies, Olive Tree People Europe AG, Oliveda Deutschland GmbH, and Olive Tree Farmers SL, were founded by the German real estate investor Thomas Lommel. The companies possess over 20 years of experience in management and organic certification growing mountain olive trees; in the extraction of first-class, internationally award-winning extra virgin olive oils; the extraction of hydroxytyrosol; and the production and distribution of cosmetic and holistic waterless products related to the olive tree. Lommel is the inventor of the “Olive Tree Therapy 10 Years in 14 Days” as well as the inventor of olive matcha, which is based on the ground olive leaf. Also unique is the coffee replacement developed by Lommel, which is based on the olive leaf and hydroxytyrosol. In addition, Lommel is successfully active in the rapidly growing mindfulness industry with the olive tree sound bath meditation he developed and the frequencies of his olive trees, which he makes available worldwide.
In addition to the registered beauty brands, Oliveda and LA Dope, as well as the brands Olive Rose, OLIVE re:connected to Nature, The Intuition of Nature, Olive Mush, Baby & Mom, and Is That Matty?, Lommel is the region’s largest conservationist and protector of over 30,000 one-hundred-year-old mountain olive trees. With his Thomas Lommel Foundation, he brings the water that he does not use into his waterless beauty products to the people of Africa by building water wells on site.
The company’s direct-to-consumer network includes tens of thousands of Waterless Beauty Consultants in North America and Europe. In addition to online sales and a Europe-wide branch network of thousands of retail stores, Oliveda Deutschland GmbH operates its own flagship stores in Berlin and Düsseldorf.
The brand’s treatment concepts are unique worldwide, and their effectiveness has been confirmed by conventional medicine. Read our book The Olive Tree Therapy 10 Years in 14 Days. Waterless beauty has been called “The Next Big Thing” in articles in U.S. Vogue, Harper’s Bazaar, InStyle, Elle, Madame, Forbes, and many other industry publications, as well as by Mintel, a world-leading futurology institute. Gigi Hadid and many other celebrities are already Oliveda fans and support its success. Further information on Oliveda International, Inc. and its subsidiaries and associate companies and brands can be found at www.olivetreepeople.com
Forward-Looking Statements
This press release may contain statements, estimates or projections that constitute “forward-looking statements” pursuant to the safe harbor provisions of the U.S. federal securities laws. Generally, the words “believe,” “expect,” “intend,” “estimate,” “anticipate,” “project,” “will” and similar expressions identify forward-looking statements, which generally are not historical in nature. Forward-looking statements are subject to certain risks and uncertainties, which may be found in the Company’s filings with OTC Markets Group Inc., that could cause actual results to differ materially from the Company’s historical experience and present expectations or projections. Investors should not place undue reliance on forward-looking statements, which speak only as of the date they are made. The Company expressly disclaims any obligation or intention to publicly update or revise any forward-looking statements unless otherwise required by law.
OLVI Investor Relations 619-202-7456 olvi@advanceprgroup.com
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