Nuuvia, the leading intelligent lifecycle banking platform designed specifically for community banks and credit unions, today announced that Ben Morales and Stephanie Curtis have joined its Credit Union Service Organization (CUSO) Board of Directors. They will help guide Nuuvia’s strategic direction as the company continues expanding and helping financial institutions to acquire, retain, and grow account holders while maintaining ownership of deposits, revenue, data, and customer relationships across every stage of life.

Morales brings 35 years of leadership experience spanning credit unions, fintech, digital banking, payments, cybersecurity, compliance and product innovation. As an Operating Advisor with Demopolis Equity Partners, he supports Nuuvia’s lifecycle banking strategy, product development, M&A initiatives and go-to-market execution. He also advises fintech and AI companies on growth, partnerships and innovation, including being an advisor to Runline AI. Morales spent two decades leading technology and operations at Washington State Employees Credit Union (WSECU), a $4 billion institution serving 300,000 members. He was instrumental in strengthening WSECU’s cybersecurity posture, advancing fraud analytics and driving member-focused innovation.

“Throughout my professional life, I have been passionate about helping credit unions navigate technology transformation and preserve their commitment to serving members,” Morales said. “Nuuvia addresses one of the industry’s greatest opportunities: building meaningful relationships earlier in life and strengthening them through every stage of the financial journey. They have an outstanding team, a compelling platform, and a clear growth strategy. I am honored to join the CUSO board and help Nuuvia increase its impact across the financial industry.”

Curtis currently serves as Chief Member Experience Officer at VyStar Credit Union leading initiatives focused on enhancing member engagement, optimizing service delivery, and advancing enterprise-wide experience strategies. She has more than a decade of leadership experience in financial services, with expertise spanning financial operations, product innovation, and fortifying defenses against fraud within the dynamic landscape of the financial industry. Her knowledge spans innovation, risk management, lending strategy, and fraud mitigation, enabling organizations to balance growth with security. Curtis also served as VP Deposit and Loan Operations at Citizens State Bank where she oversaw lending operations, contact center, digital and branch operations.

“Nuuvia is addressing one of the most important challenges facing community financial institutions today: creating long-term relationships with the next generation of account holders and teaching them responsible banking habits,” Curtis shared. “The company’s lifecycle banking, combined with its commitment to helping community financial institutions retain ownership of their customer relationships, creates a powerful opportunity for growth. Being part of Nuuvia’s CUSO board will be an opportunity for me to share my industry experience to with its continued expansion.”

Marcell King, CEO of Nuuvia said, “Ben’s career has focused on helping credit unions innovate while focusing on real member outcomes. His experience leading the overall technology and security initiatives at one of the nation’s most respected credit unions, WSECU, combined with his success building and scaling a fintech company, gives him a unique perspective that will be invaluable as Nuuvia expands its lifecycle banking platform and continues working with financial institutions to strengthen relationships across all generations.

“Stephanie has spent her career helping financial institutions deliver exceptional member experiences while building operational excellence behind the scenes. Her expertise in lending, operations, innovation, and member engagement aligns perfectly with Nuuvia’s mission to help community financial institutions create lifelong relationships with account holders and families. As we continue expanding our banking platform her perspective will be incredibly valuable,” he added.

Nuuvia’s platform helps financial institutions engage Gen Z, Gen Alpha and their families through modern, family-focused digital banking experiences that encourage financial wellness, strengthen household relationships and create lasting loyalty. By enabling financial institutions to retain deposits, interchange revenue, customer data and engagement, Nuuvia helps community banks and credit unions capture the full value of multigenerational relationships while building lifelong account holder loyalty.

About Nuuvia

Nuuvia is the leading provider of intelligent lifecycle banking solutions for community banks and credit unions. Designed to easily integrate with a financial institution’s existing digital banking infrastructure, Nuuvia’s platform helps institutions acquire, retain and more effectively engage account holders across multiple generations with personalized digital experiences. Nuuvia’s flagship digital youth banking module is the chosen partner for dozens of community banks and credit unions across the country – enabling them to acquire, grow, and retain youth accounts, deposits, promote financial health, and build long-term loyalty in an increasingly competitive marketplace. Learn more at www.nuuvia.com or connect with us on LinkedIn.

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